Paper cuts

Thanks to their product’s place at the heart of the design process, paper manufacturers are well aware of the importance of inspired branding and marketing. Over the years, the good folk at superior design agency Blast have drafted us in to write for a few different brands belonging to their client Arjowiggins, one of the most innovative and best known paper companies in the world.
We first worked on the award-winning campaign for Arjowiggins Creative Papers’ Keaycolour brand, then explored ideas of light and dark to tell the story of their Inuit brand. Next we supplied words and ideas for Arjowiggins Graphic’s ‘It Feels Good’ recycled paper campaign. Most recently, Blast’s much admired rebrand of Conqueror, the world’s most popular high quality paper, saw us penning the story of this esteemed brand.