Coffee writing

We can’t put pen to paper until we’ve had our first coffee of the day, so it’s always a buzz to work with Caffè Nero. Over the years we’ve helped ensure that their use of language is as full of flavour as their coffee, and we’ve worked on everything from point of sale materials and promo campaigns to press ads and packaging, alongside our talented friends at Together Design.
The battle for coffee supremacy is a fierce one, and it helps when you’ve got something to say; despite the claims of their more ubiquitous and shouty competitors, Caffè Nero’s coffee is consistently voted the best on the UK high street.
What’s more, our work has helped pep up their bottom line – for instance, the iced coffee promo boosted sales by 20%, proving so successful that they retained the same headline for a remarkable four years in a row.

Client Caffè Nero
Skills Packaging, Point of sale, Promotion
Working with Together Design
Accolades 2012 DBA Design Effectiveness Award.

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