Corks a-poppin’

We do enjoy a tipple over here at Serious Oomph, so we were more than happy to help this family-run German winemaker launch their wines over here in the UK. Focusing on the family dynamic, we created a quirky and engaging tone of voice to bring the family members vividly to life. The website finds them escorting visitors on a tour of the wine cellar, holding forth about wine, history and philosophy, like a cross between Phileas Fogg and Keith Floyd in his Sancerre-sloshing heyday.
It works a treat, but there’s a secret behind the success. The tangible tipsiness of the tone probably reflects the fact that we were paid in wine; many crates of it, and lots in advance, strictly for inspiration’s sake. The rebrand was a triumphant success, launching Thielen’s fabulous wines in the UK, creating a huge boost in sales and bagging a handful of awards – so the corks were popping long after the project was delivered. Hic, hic, hooray!