Here with a bang

The ‘interrobang’ is Pearson’s new master brand logo, and it’s a carefully considered thing. Combining different typographic symbols that represent specific aspects of the Pearson brand, it captures the fun and discovery of learning, alongside the people-centric approach at the heart of the company. There’s also an interesting story behind its original development, and Pearson commissioned us to tell the tale.

Working with Pearson brand guardians Together design, we crafted a compelling script that captures the curious origins of the story, and reveals its relevance to the Pearson mission. Originally aimed at the 30,000 strong internal audience of Pearson employees, the film also found its way online, helping bring the company’s unique mission to life for an external audience.